Someone in Calgary can now ask ChatGPT, Gemini, or Perplexity who to call. That question used to go to Google and a map pack. Both doors are open. Most Alberta sites were built for only one of them.
What assistants can actually read
An assistant does not “visit” your brand the way a person does. It looks at public HTML, schema, business listings, and whatever other pages already mention you. If the homepage is an empty app shell, or the only proof is a logo animation, the model has to guess.
The boring checks still matter: is the homepage reachable, does it mention the city, does it say what you do, is there a click-to-call number, is there JSON-LD, a robots.txt, a sitemap, and a short /llms.txt that states services and service area in plain language.
Why fake scanners poison the sale
Several AI-visibility tools will score “Prairie Dental / Calgary / clinic” without opening the website. The number feels specific. It is not. We refuse to do that. Run the live scanner with the real URL. No URL means a score of zero and a note that a name is not enough.
The $299 field audit is the part that actually asks ChatGPT, Perplexity, and Gemini the questions a customer would ask. The free scan only inspects public files.
What we will not claim
- That a WordPress or Wix site makes competitors “the AI’s top recommendation.”
- That schema or /llms.txt produces a guaranteed citation rate.
- Any unsourced “87% of searches never reach a website” line.
The honest offer is narrower: make the business easier for a person, Google, Maps, and an assistant to understand, verify, and act on. See what we sell if you want the retrofit or the rebuild.